L&D Strategy  ·  AI Readiness  ·  Content Systems

Jonathan
Maydwell

Learning & Development (L&D) Strategist & Consultant

I build learning systems that change how people think — and how fast they decide.

15 years across healthcare, corporate, and nonprofit. The only metric that matters: are people deciding faster, better, and more consistently because of what they learned?

15+
Years of experience
70%
Retention improvement YOY
80%+
Client discharge success
Jonathan Maydwell — outdoor portrait

"Learning with Purpose.
Growing with People.
Leading with Insight."

Organizations I've worked with
Wesley Enhanced Living Healthcare
BVA Education Services
Reading Buccaneers Performance Org
Corporate L&D
Nonprofit Leadership
For Organizations

You lead a team where training runs and nothing changes.

The problem isn't the content. It's that nobody diagnosed what was actually blocking performance before something got built. I work with small-to-midsize organizations — typically 20 to 200 people — to fix that.

For Practitioners

You want to build a LinkedIn presence that actually generates the right conversations.

A documented operating system for consultants who have real expertise and no consistent content presence. 30-min discovery, defined batch production, and a performance loop that compounds over time.

If any of that sounds like your situation — let's talk.

Jonathan Maydwell — professional portrait
15+
Years in L&D
Jonathan Maydwell teaching outdoors

Teaching in practice — learning that moves

About

Learning with Purpose.
Leading with Insight.

I started in classrooms — real ones, with students who weren't interested in compliance, only in whether what I was teaching meant something to them. That question has never left me. Fifteen years later, I'm still asking it. The classrooms look different now: conference rooms, clinical training suites, leadership cohorts, virtual delivery platforms. The question is the same.

My work spans healthcare, K–12 education, corporate learning, nonprofit leadership, and the performing arts. Each environment taught me something the others couldn't. Healthcare taught me that bad learning design has consequences. K–12 taught me that psychological safety comes before performance, every time. Corporate taught me that stakeholder alignment is part of the design work, not a prerequisite to it.

I run Rooted Growth Consulting — where I work with organizations to build L&D systems that actually change behavior. I also publish Learn with Maydwell, a blog and podcast for leaders navigating hard transitions: conflict, unlearning, the shift from directive to dialogue.

Outside the work: I play and teach trumpet, spend too much energy on Philadelphia sports, and keep looking for the problem nobody has named yet.

01

What I Build

eLearning modules, scenario assessments, leadership programs, facilitation guides, onboarding systems, LinkedIn content engines, and resource hubs.

02

Now Available

L&D consulting and instructional design engagements. LinkedIn Authority Engine (limited to 10 clients). AI Readiness partnerships for teams navigating the Quiet Pivot.

Decision Velocity

The outcome worth
designing for.

Every company running AI training right now is teaching prompts. That's not the problem worth solving. The problem worth solving is judgment — how your people evaluate information, weigh competing priorities, and decide when the stakes are real and the answer isn't in the manual.

That's what I design for. Not tool fluency. Not prompt libraries. The capacity to act on clear thinking under pressure — and have it hold six months after the program ends.

See How This Shapes the Work

"If the people I trained aren't deciding better, the program didn't work. That's the only metric that matters."

— The Decision Velocity Standard

The Work

Four rooms.
One through line.

Every engagement, every program, every piece of content I create comes back to the same question: are people making better decisions because of this?

"If the people I trained aren't deciding better, the program didn't work. Full stop."

Rooted Growth Consulting

Instructional Design & Learning Strategy

I design learning programs tied to actual business problems — not training requests. That means diagnosis before design. Partnering with SMEs and senior leaders to identify what behavior needs to change, then building the system that changes it.

My output isn't courses. It's capability. Onboarding that produces proficiency. Leadership development that builds decision quality. Clinical training that improves patient outcomes.

LinkedIn Authority Engine

LinkedIn Content Consulting

A fully documented operating system for consultants and practitioners who need to build a professional audience. Every client runs the same repeatable cycle: intake → AI intelligence build → monthly calendar → batch production → performance loop.

The system is designed for 7–10 simultaneous clients. A 30-minute discovery call, a 3-hour preview cap, and documented batch rules keep it sustainable. I don't do custom — I do consistent.

See the System → Not ready yet? Get the free LinkedIn audit →
Decision Velocity

AI Workforce Readiness

Organizations don't have an AI tool problem. They have a decision-making problem that AI is exposing. Most AI training teaches people to prompt better. That's not the job. The job is changing how teams think, evaluate, and decide.

My frame is Decision Velocity: faster, higher-quality, more consistent decisions. That's the outcome worth designing for. Not tool fluency. Not prompt libraries. Judgment.

Explore AI Readiness → Not sure where you stand? Take the free audit →
Lead Instructional Design

Instructional Systems Design

Building the infrastructure behind better instruction — not course content, but the systems that make consistent, high-quality design possible at scale.

Onboarding frameworks, automated feedback loops, course builder hubs, and data portals that shift L&D teams from reactive to proactive. The deliverable is a system, not a module.

See the Work →
AI
AI Workforce Readiness

Expansion,
Not Erasure.

Organizations don't have an AI tool problem. They have a decision-making problem that AI is exposing. Expansion, Not Erasure is the guiding principle — the conviction that AI should add to what people do well, not replace it. The Quiet Pivot is the framework for getting there: building judgment first, then layering tools, policy, and structure around something real.

Measured Results

What good looks like.

+70%

Improvement in learner retention year over year

80%+

Client discharge success rate

Thinking

The conversation
beyond the work.

Writing and conversations on conflict as signal, unlearning, psychological safety, and what it actually takes to build teams that decide well. Long-form on the blog. Five minutes at a time on the podcast.

Jonathan Maydwell — formal portrait
Let's Talk

The right problem
is worth diagnosing
first.

One call. Thirty minutes. Whether you're building a LinkedIn presence, developing capability in your team, or trying to figure out what AI actually means for how your organization works — I diagnose before I recommend. Every time. No pitch. Just the right questions.

Not ready for a call?

Or take the free AI Readiness Audit